Darren Rowse the original Problogger has just launched his newest eBook, The Copywriting Scorecard for Bloggers.

Building on the incredible success of 31 Days to Build a Better Blog, the Copywriting Scorecard for Bloggers provides a system to score your blog posts out of 100 and improve their quality.

Why would it interest you?

Because I suspect you’re like me!

If you’re anything like me, blogging doesn’t always come easy.. most of the time, it’s very hard.

Slaving away behind a keyboard for hours on end.

I still have those frustrating days when I can’t seem to get started, or I get stuck half way through, or I forget some rule of grammar or SEO.

Every week, I have days like that.

I find it hard to remember the best practices, let alone tie them into every post.

It is the Little Things

I know for a fact that all the little best-practices can be the difference between a mediocre post and a truly effective one.

Things like your headline, your call to action, whether you’re using active or passive voice.

I know I should be focusing on them.. but I’ve always found it difficult.

It is hard enough remembering them all, let alone tying them all together!

The Copywriting Scorecard for Bloggers

The Copywriting Scorecard for Bloggers is the latest eBook offering from Darren Rowse of Problogger and Glenn Murray of Divine Write.

Both leaders in their fields, they have come together to produce a straightforward, practical guide to crafting blog posts that are focused on achieving your objectives by using copywriting techniques.

It is like having your very own editor by your side to look over your next blog post before you hit publish.

This downloadable 101 page eBook provides a list of recommendations to follow, as well as pitfalls to avoid, as you write that next blog post.

It’s a checklist of things that are common in most great copywriting and mistakes that are commonly found in ineffective copy.

All in all there are 63 things to consider, divided into four easy to read sections,

  1. Writing – how to write compelling posts
  2. Scanability – how to ensure your posts are easy to scan
  3. Search Engine Optimization (SEO) – how to write posts that Google will like
  4. Grammar – how to avoid errors that undermine your credibility

It also comes with a printable scorecard that lets you check how many recommendations you have incorporated into your post.

The closer your score to 100, the more effective your post is likely to be.

Score your posts the way I now score mine.

Buy The Copywriting Scorecard for Bloggers

The Copywriting Scorecard for Bloggers is available to download now.

You can download your copy today for just $29.97 USD.

It also comes with a couple more discounts in the book!

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