Pretty much everyone uses a social network in some capacity, even if it’s simply to follow what other people are doing. Frequently, people use Facebook, Twitter, Google+, and so on to see what’s going on with their favorite people, organizations, and businesses. They have become some of the primary forms of communications today, right alongside cell phones and texting.

Thus, it is important for any business, big or small, to fully utilize what social networking as to offer. All too often, a business will put up accounts on these social networks but never get around to posting on them, or responding to comments.

We here at SMG aim to help business owners understand and utilise the new world off social media. With more and more business’s hopping on the social bandwagon, it’s more important than every that your brand has an online presence. We share expert tips on subjects like follower acquisition, how to keep your audience engaged and most importantly, how social media can affect your bottom line.